It's simply not true that the 5s is not a significant upgrade. Although I don't own a 5s, the new fingerprint sensor is the first I've seen that actually works on a smartphone, and the device itself is lightning quick.
The graphics are great and by all measures, it seems like a solid device. The one argument that could be made is the screen size, depending on what side of the fence you fall on. Personally, I'm not a fan of so-called "phablets."
It remains to be seen whether the new iPhones have the potential to pull in Android users, but Apple doesn't necessarily need them. Now before everyone fills the comments section up about how great the Nokia (NOK) Lumia and Samsung Galaxy are, it's imperative to remember that iPhone users love their iPhones, and that isn't going to change anytime soon.
With a near-90% retention rate, Apple has left current iPhone users with clear, limited choices for upgrading after it eliminated the iPhone 5 from its lineup.There are plenty of users who still have the iPhone 4 or 4s. Now they have three choices: Stick with their current phone; buy a different, non-Apple phone; or upgrade to a 5s or 5c. Based on studies, (and not simply my own opinion), a majority of current Apple customers will likely stay customers. In other words, the 5s or 5c will be their next phone.
3. Are Apple's Best Days Behind It, and Should I Buy the Stock?These are tough questions to answer. It's also hard to say whether Apple will ever take out its highs of more than $700, because that depends on what sort of products it introduces in the future. If the new products are lame, or even if they just lack that "got-to-have" factor, then it very well might not see $700 anytime soon. But given its innovative past, deep ecosystem, and strong share buyback program, I certainly wouldn't rule out a return to that level and possibly higher.
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