"What If" Campaign Asks Populations of Major U.S. Cities to See the Scope of
Haiti Earthquake Devastation in New Context
Oct. 3, 2013
/PRNewswire-USNewswire/ -- Peacebuilding Solutions, which creates innovative, holistic and sustainable approaches to humanitarian aid, today debuted a new social media campaign to raise funds to support lasting relief for the people of
, who are still struggling to recover from a devastating 7.0 magnitude earthquake in 2010.
campaign aims to establish relevance of the ongoing need in
with people in eight U.S. cities that have populations of roughly 300,000 – the same number of Haitians still struggling to recover from the earthquake's destruction.
The eight cities targeted by the campaign are:
St. Louis, MO
Social media networks reaching the citizens and leaders of these cities will deliver the campaign, asking local residents to be "peacebuilding heroes" by donating at
"What if Disney World and all of
were destroyed? What if the Arch in
tumbled to the ground? People would then care about what devastation to a population of 300,000 looks like," said
, director of communications for Peacebuilding Solutions. "Policies change and actions advance when awareness becomes real for people," he said.
Peacebuilding Solutions, a registered 501(c)3 Non-Profit Organization with UN Consultative Status under ECOSOC, is in the midst of a long-term fundraising plan to support its sustainable approaches to humanitarian aid. The group is twice as effective as other organizations, using 50 percent fewer dollars to create sustainable solutions that help people care for themselves for the long term.