Oct. 3, 2013
/PRNewswire/ -- The next luncheon meeting of the Georgia Chapter-Public Relations Society of America (
) will be
Thursday, October 10
, at Maggiano's-
Content is king in this digital information age. But content publishing increasingly presents challenges and opportunities for organizations of all sizes. Imagine managing content for the world's most-recognized brand, The Coca-Cola Company.
In 2012, the company launched Coca-Cola Journey, its re-imagined corporate website turned digital publication. An innovative approach, Journey is a consumer-facing, responsive, digital magazine that serves as the hub for content about important topics, social causes and company news.
, Journey's managing editor and manager, Digital Communications & Social Media, The Coca-Cola Company, will share the thinking behind the site, and discuss how the award-winning platform creatively integrates owned, user-generated, re-published and social media content to tell – and encourage others to contribute to – the company's story.
While Journey is a case of content publishing on a global scale, there are takeaways for brands of all sizes. You'll hear about:
- Leveraging content to foster engagement and reinforce the brand promise
- Planning with internal stakeholders
- Measuring the success of content publishing
Prior to the luncheon, a morning seminar, "PR's Evolving Role in Content Creation - Storytelling through Social Media," will be held.
Find out how some of
best-known brands are leading content creation and how they are integrating content across websites, Facebook, Twitter, Instagram and more. You'll hear about the strategic decisions that drive website management and the impact on their communications objectives from these panelists:
- Scott Higley, vice president, Marketing & Communications, Georgia Aquarium
- Patty Gregory, manager, Public Relations, Children's Healthcare of Atlanta
- Allison Young, social media/website manager, Atlanta Community Food Bank
is located at 3368 Peachtree Road NE,
Check-in for the seminar is
and for the luncheon, 11:30 a.m. Seminar details and registration:
; for the luncheon,
), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World PR collegiate conference day. Eight Special Interest Groups meet at various times and the Chapter supports nine PRSSA (student society) chapters.