This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Skylanders SWAP Force Takes Over Times Square For “SWAPtoberfest” Celebration

Stocks in this article: ATVI

Activision Publishing, Inc.:

WHAT:

     

Activision Publishing, Inc., brings the world of Skylands to life for one special day in Times Square to celebrate the upcoming launch of Skylanders SWAP Force . The makers of the Skylanders® franchise -- one of the world’s most successful video game franchises 1 -- is inviting fans to experience the world of Skylands during the “SWAPtoberfest” event.

 

Kids who visit Times Square on SWAPtober 10 th can participate in the “SWAPtoberfest” themed activities. Select Skylanders costumed characters will attend and Skylanders-branded prizes will be given away (while supplies last) at the event to fans. Portal Masters will also have the opportunity to win a Skylanders SWAP Force Starter Pack, as well as play the game in advance of its official launch.

 

Adding to the excitement, actor James Marsden ( “Anchorman 2”) will host the event and join emcee Zach Gordon ( “Diary of a Wimpy Kid,” “Pete's Christmas”) for the free and open to the public event.

 

WHO:

James Marsden ( “Anchorman 2”) and Zachary Gordon ( “Diary of a Wimpy Kid”) joins Skylanders costumed characters, kids, teens, parents and video game fans

 

WHEN:

Thursday, Oct. 10 from 3– 6 p.m.
 

WHERE:

44/45 Pedestrian Plaza, Times Square
Adjacent to Toys“R”Us Times Square
1514 Broadway (at 44th Street), New York, NY 10036
 

WHY:

Skylanders SWAP Force will be available in North America on Xbox 360™, PlayStation® 3, Nintendo Wii™, Nintendo Wii U™ and Nintendo 3DS™ on October 13, in Australia on October 16 and in Europe on October 18. It also will be available day and date with the launch of Xbox One™ and PlayStation® 4.

VISUALS:

  • James Marsden handing out the first Skylanders SWAP Force starter pack to a lucky kid
  • Crowds gathering to celebrate “SWAPtoberfest” in Times Square
  • Visitors participating in the interactive SWAP Force-themed activities
  • Parents and kids experiencing the life-sized world of Skylands
  • Skylanders SWAP Force game footage featured on the Jumbotron that fans and passersby can watch
  • B-roll and photos available

1 Based on revenue, according to The NPD Group, Gfk Media Control® and Activision internal estimates, including toys and accessory packs.



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,030.21 +6.04 0.03%
S&P 500 2,081.88 -0.29 -0.01%
NASDAQ 4,773.4720 +8.0480 0.17%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs