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TheStreet Open House

Teva Opens First Retail Store

GOLETA, Calif., Oct. 3, 2013 /PRNewswire/ -- Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) , makers of the original sport sandal and outdoor footwear for the adventurous life, will open doors to its first retail store this week in Orlando, Florida. Located at the Orlando Premium Outlets at Vineland Avenue, the Teva store will showcase a complete selection of footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes. Reflecting Teva's commitment to the outdoor lifestyle, the space blends modern design with natural materials to create an immersive experience with an outdoor aesthetic.

(Photo: http://photos.prnewswire.com/prnh/20131003/LA91347)

(Logo: http://photos.prnewswire.com/prnh/20121116/LA14837LOGO)

The store's interior will include real consumer and ambassador stories throughout the space to share inspiration from Teva's brand promise of "Live Better Stories", as well as interactive displays and areas dedicated to customer gatherings. Upcoming events will include video screenings, outdoor excursions, and workshops, all centered on the inspiration to find adventure in everyday life.

"Our goal is to have the store act as a platform for sharing the Teva lifestyle," said Jason Bertoli, retail marketing manager at Teva. "This includes having customers share their stories with us, but is also about using the retail store as a catalyst for outdoor adventure. This comes to life in-store with staff recommendations, suggested local activities, organized excursions, and other engaging events, all with the goal of making adventure as accessible as possible for the community and Teva fans that visit Orlando from around the world."

Visitors to the store during the opening weekend – from 10 AM Thursday, October 3 rd, through 9 PM Sunday, October 6 th, will receive a free Teva hat just for visiting the new location (while supplies last).

" Orlando has a consistent warm weather climate, a travel-savvy community, and is home to one of the brand's key tradeshows, Surf Expo," says Erika Brakken, Marketing Director at Teva. "As a brand born on the water, it's a natural place for Teva to introduce a retail experience. Florida's relaxed and casual environment mirrors our brand really well and we're excited to share a complete view of the Teva line with the local community - not to mention the millions that visit this area each year."

Store Location & Hours: 8225 Vineland Avenue, Space 2091  Orlando, FL 32821Monday - Saturday:  10am11pmSunday:  10am9pm

About Teva®Facilitating outdoor adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by performance innovation and clean, modern design. What started out as whitewater product has evolved into a full arrangement of performance and lifestyle footwear ready for use in the water or on the trails of the great outdoors. Teva is inspired by the stories of great adventures and strives to inspire its consumers to Live Better Stories. The company's products are sold in over 40 countries worldwide in a wide range of distribution channels. For more information on Teva, please visit http://www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.

About Deckers Outdoor Corporation Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use.  UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are registered trademarks of Deckers Outdoor Corporation.  For more information, visit www.deckers.com .

SOURCE Teva

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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