This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

MasterCard And Parkeon Announce Global Partnership To Take Merchant Offers To The Street

MasterCard (NYSE:MA) is today announcing an exclusive, global partnership with the world’s leading parking services provider, Parkeon, to enable shoppers to benefit from local merchant offers and loyalty services through their global network of smart parking terminals (watch this short YouTube video to see the service in action).

This unique couponing platform, developed by MasterCard, will enable the delivery of offers from locally relevant retailers directly to shoppers as they are paying for their parking spaces. This new process transforms the retail experience and is designed to deliver relevant rewards to shoppers at the right moment and in the right place. For local businesses, this powerful new digital shopping channel will allow them to showcase relevant and appropriate merchant offers in a highly targeted way.

This system is the first of its kind and, in contrast to other loyalty programmes, it will not require complex sign up processes or smartphone app installation. It makes this unique experience quick, easy, and accessible by everybody.

A pilot scheme of the programme will be launched in Rockville Center, NY on October 7th when MasterCard’s couponing platform will be integrated into existing Parkeon terminals for the first time. A full scale deployment of the merchant offers solution is currently expected to begin at the start of 2014 across Europe and the US. .

Hany Fam, President, Global Strategic Alliances at MasterCard said: “The way we shop is changing and today’s shopper wants to feel that they are getting the best and most personalized experience possible. By combining MasterCard’s global network, data and technology assets together with Parkeon’s global distribution infrastructure, we can start the retail experience from the moment we get out of our cars. At MasterCard, we have the opportunity to reinvent and rewire the way people interact with retailers by providing solutions and experiences that work for both the retailer and the shopper. Through our partnership with Parkeon we continue to put the customer journey first by creating products and experiences that are tailored and relevant to local shoppers.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs