Everlast Goes Pink To Support The Fight Against Breast Cancer
NEW YORK, Oct. 2, 2013 /PRNewswire/ -- Everlast Worldwide, Inc, the global leader in fight sports and fitness, launched its annual campaign to support the Breast Cancer Research Foundation (BCRF) with a robust marketing activation throughout October to bring awareness and raise funds in the fight against breast cancer.
The brand is expanding its efforts this year through several new initiatives, including additional donation opportunities and new limited edition pink gloves. Throughout the month of October, one dollar from every sale of the CardioBlast heavy bag will be donated to BCRF. These donations are in addition to Everlast's on-going contributions throughout the year, which include twenty-five cents from all purchases of the pink 108" hand wraps and pink Evergel hand wraps along with one dollar from the sale of each pink Pro Style Training Glove.
Everlast is promoting awareness for the disease in the fight sports community with the debut of two new pink-inspired fight gloves that will be used by professional fighters in both boxing and MMA. Fighters on the October 4th Bellator MMA fight card, airing on Spike TV at 9:00 p.m. ET, will debut new pink-accented fight gloves. For the boxing community, Everlast unveiled limited edition pink and black Powerlock Fight Gloves which will appear in championship fights throughout October. The new Powerlock gloves are available for purchase exclusively at shopeverlast.com. Everlast champion athletes, including Jon Jones, Reggie Bush and Andre Ward will be featured in pink gloves throughout the month on Everlast's digital and social media channels to show their support for the cause.As a proud supporter of BCRF since 2006, Everlast is committed to the prevention and fight against breast cancer. To purchase pink products and learn more about the campaign, visit www.everlast.com. Pink Everlast products are also available at sporting goods retailers nationwide. About Everlast Worldwide Inc. The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com. FOR MORE INFORMATION, CONTACT: Raquel Torres (212) 239-0990 email@example.com SOURCE Everlast Worldwide Inc.
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