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Take The Progresso® Soup "Lunch Make-OH!ver" Pledge

MINNEAPOLIS, Oct. 2, 2013 /PRNewswire/ -- Progresso® Soup is challenging America to participate in a 30-day "Lunch Make-OH!ver" where consumers are invited to take the Pledge and commit to making a month of smart lunch choices like Progresso Light.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/63126-general-mills-progresso-soup-lunch-makeohver-pledge-30-day-challenge

(Photo: http://photos.prnewswire.com/prnh/20131002/MM86927)

The "Lunch Make-OH!ver" Pledge campaign kicks-off October 1 through November 30, 2013. Consumers can enter the Sweepstakes via an online Pledge at www.progresso.com/lunchmakeohver for a chance to win a trip for two to The Biggest Loser Resort in Malibu, CA. The winner will participate in a customized weight loss program that takes an integrative approach to overall health and wellness through a combined emphasis on physical fitness, nutrition, and education for eight days and seven nights.

Progresso Light offers delicious flavors that are light on calories to help with the Pledge

During the month-long commitment, the options are endless. Progresso has about 40 delicious soups under 100 calories per serving to help manage your weight as part of a healthy lifestyle. Try Progresso Light Chicken Corn Chowder Flavored with Real Bacon Soup with at least 33 percent fewer calories than the leading chicken corn chowder ready-to-serve soup (Progresso Light: 100 calories, 2.5g fat. Leading chicken corn chowder ready-to-serve soup: 200 calories, 9g fat); and Progress Light Chicken & Cheese Enchilada Flavor Soup with at least 33 percent fewer calories than regular ready-to-serve soups (Progresso Light: 90 calories, 4g fat. Average of chicken, cheese and vegetable ready-to-serve soups: 140 calories, 6g fat.) Visit progresso.com for calorie and sodium information.

"Consumers have loved the creamy light soups as part of their diet and weight management programs, and these are great choices for them to consider during their one-month 'Lunch Make-OH!ver' Pledge," said Joselynne Fynboh, associate marketing manager, Progresso Soup. "They can't believe that they have 100 calories per serving with such a rich flavor, and are happy that they don't have to compromise taste for something less."

To get consumers started, try the following featuring Progresso Light Soups:

  • Veggie Delight Stuffed Peppers made with Progresso Light Chicken Corn Chowder Soup
  • Turkey Vegetable Wrap served with Progresso Light Chicken & Cheese Enchilada Flavor Soup

Lunch Make-OH!ver on The Biggest Loser

On October 22, viewers of The Biggest Loser will be invited to swap their fast food lunch items for a lower-calorie lunch using Progresso ready-to-eat Light soups. The Biggest Loser is also challenging viewers to take the 30-day Progresso "Lunch Make-OH!ver."

During the show, viewers will get to see and hear the story of former Biggest Loser finalist from season 12, Vinny Hickerson and his continued weight loss journey. In the last challenge of his season, Vinny ran to the top of a mountain the quickest and won a year's supply of Progresso Light soup that has helped him manage his weight as part of a healthy lifestyle. After the show, he continued to keep the weight off and stay on track– and not only him. His wife and brother have also lost weight. Visit nbc.com/the-biggest-loser on October 23 to see the episode and get some great lunch meal ideas from Progresso Light.

About Progresso Soup

All Progresso soups are available nationally and have a suggested retail price of $2.69 per 1 LB 2.5 oz-can.

Crafted for taste, Progresso soups are made from authentic recipes using only the highest quality ingredients. Founded as an Italian import company by Vincent Taormina over 100 years ago, Progresso has grown to become the most popular brand of ready-to-serve soup in the United States. Progresso is a member of the family of brands within General Mills (NYSE: GIS), headquartered in Minneapolis, Minnesota, U.S.A. Learn more on www.progresso.com

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open only to legal residents of the 50 United States and DC, 21 years or older at time of entry. Sweepstakes starts at 12:00 P.M. CT on October 1, 2013 and ends at 11:59 P.M. CT on November 30, 2013. Subject to Official Rules at www.progresso.com/lunchmakeohver . Sponsor: General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440. NBCUniversal Media, LLC is not a sponsor of the Sweepstakes and is not associated with or responsible for the administration of the Sweepstakes in any way.

"The Biggest Loser" is a production of Shine America and 25/7 Productions.

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