NEW YORK, Oct. 2, 2013 /PRNewswire/ -- TheStreet, Inc. (NASDAQ: TST), a leading digital financial media company, announced today that it will sponsor Nightly Business Report (NBR) for Q4 2013, marking the company's second sponsorship of the program this year. The sponsorship will span 65 episodes from October 1 st through December 31 st, each featuring two 15-second funding credits at the beginning and end of the show.
"TheStreet and Nightly Business Report have a natural synergy and a shared goal of empowering people with actionable news and information when it comes to their money and investments," said Elisabeth DeMarse, CEO and Chairman of TheStreet, Inc. "We're excited to once again support the longest-running business television program in the country and extend TheStreet's reach to their audience."
Initially, TheStreet's sponsorship campaign will highlight Dividend Stock Advisor ( www.dividendstockadvisor.com), one of its subscription services focused on dividend stocks that are poised to generate consistent, high potential yields and substantive increases in share price. TheStreet's funding credit was produced by Houpla, Inc. which also designed and implemented TheStreet's studio and production facilities."TheStreet is a great match for Nightly Business Report's audience of financial professionals and business influencers, strengthened everyday by its partnership with CNBC's suite of global editorial resources," said Mark Miller, Executive Vice President, Advertising Sales, NBC News Group, NBCUniversal. Nightly Business Report, co-anchored by Tyler Mathisen and Susie Gharib, features in-depth coverage and analysis of the biggest financial news stories of the day and access to some of the world's top business leaders and policy makers. Each night, the program explains the day's leading stories in a comprehensive and accessible way to a wide-ranging audience. CNBC also produces NBR's popular Nightly News Brief, a short synopsis of the day's business news events, for public television stations and supports the program's website, NBR.com. Nightly Business Report reaches 96% of U.S. households.* NBR is also seen on public television's national news and documentary channel, WORLD. WPBT2 is the presenting station for Nightly Business Report. American Public Television (APT) is the distributor. *Source: TRAC Media Services