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TheStreet Open House

Alliance Benefit Group Uses My Mediasite To Create Personalized Video Communications

Stocks in this article: SOFO

Alliance Benefit Group is using a new desktop capture system by Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions, to take its customer service to a new level.

Using My Mediasite — a platform that allows staff to easily record, upload, share and manage video from wherever they are using the camera on their laptops, computers or mobile devices — Alliance Benefit Group (ABG) employees will be able to record personal video communications for their clients, whether they work in the main office headquartered in Albert Lea, Minn. or in one of the firm’s three satellite locations.

Faced with the need to convey complicated investment topics in an ever-changing regulatory landscape, the employee benefit advisory and administration firm dismissed traditional communication tactics and got creative with unique, rich video-based messaging.

Mariah Lynne, Marketing and Client Services Supervisor at Alliance Benefit Group Financial Services, Corp., and Abby Murray, Interactive Media Coordinator for Alliance Benefit Group North Central States, Inc., manage and maintain the new video program, including initiatives such as web demos, employee spotlights, service profiles, industry updates, holiday greetings and an education series from industry experts.

“My Mediasite puts the power of recording these videos into the hands of our representatives in those satellite offices. Up until now, we only had one recording system in one studio,” Lynne said. “My Mediasite is a powerful tool in allowing us to continue to meet the needs of our growing client base with high-touch, red carpet-style customer service.”

Not only does this provide more resources for clients, it also reduces travel costs while still delivering personal service to everyone in every location. Presentations traditionally delivered on site at a client location can now be delivered via a live Mediasite webcast. The consultant presents on camera while viewers ask questions in real-time.

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