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Another Rogers Canadian First Delivers Savvy Shoppers Personalized Offers On Their Smartphone

Sears Canada, Pizza Hut Canada and Future Shop among the first retailers to offer Rogers wireless customers personalized, location-based offers through Rogers™ Alerts

TORONTO, Oct. 2, 2013 /PRNewswire/ - The days of clipping offers out of newspapers and local flyers will be long gone as savvy shoppers on the hunt for deals nearby can now simply turn to their smartphone instead. Rogers announced today the launch of Rogers™ Alerts, a new location-based mobile solution that allows Rogers wireless customers to access personalized, location-based offers from their favourite retailers on their smartphone.

"We know that over half of Canadians are interested in signing up to receive relevant promotions and product offers on their smartphones, especially when the store is nearby," said Nyla Ahmad, Vice President of Local Digital, Rogers. "With Rogers Alerts, we are leveraging the latest technology to deliver a truly unique proximity-based shopping experience that's personal, and exclusive to Rogers' wireless customers."

National retailers including Sears Canada, Future Shop, Pizza Hut Canada, A&W, Second Cup and Rogers Wireless are amongst the first to take advantage of Rogers Alerts, the first of its kind in the Canadian market. Leveraging highly advanced and innovative geofencing technology on the Rogers Alerts platform, retailers have the ability to target consumers in close proximity to their retail locations with personalized and timely offers.

"Rogers Media already has the country's strongest multiplatform media brands and has established itself as a powerful large-scale marketing solutions partner," said Jack Tomik, Chief Sales Officer, Rogers Media. "Now, with Rogers Alerts, we are leveraging the latest data-driven solutions to create even greater bottom-line results for our clients - fully harnessing the power of reaching the right consumer at the right time and place."

Rogers Alerts will further be available to advertising clients as both a stand-alone and integrated multiplatform buy.

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