OAK BROOK, Ill.
Oct. 2, 2013
/PRNewswire/ -- TOMY, a leading global designer, producer and marketer of a broad range of toys and collectible products for children of all ages, announces the retail arrival of its runaway 2013 holiday hit, Battroborg. The highly-anticipated Battroborg line is garnering support from retailers and industry experts alike, with the 3-in-1 Battle Arena having recently been included on the "Toys"R"Us
2013 Holiday Hot Toy List," The Toy Insider's "Hot 20 List" and TimeToPlayMag.com's "Most Wanted" toys of 2013. In addition, the Battroborg line has earned global honors including Toy of the Year in
and Best Action Boys Toy of the Year in
"We have been watching the momentum build for Battroborg ever since it debuted at Toy Fair in February," states
, President and CEO of TOMY International. "Beginning in early summer, we've focused a considerable amount of our resources on getting the product into kids' hands and providing them with a chance to try Battroborg before it was available in stores. The brand awareness is really starting to build and now with the added international awards and recognition, Battroborg is poised to be one of this year's holiday must-haves, not only here in the US, but in markets around the world. It has been an exciting global launch for our organization."
TOMY's Battroborg (
) motion controlled battling robots are built for combat and fueled by players' own fists. The newest innovation in robot gaming technology takes the action center ring, transforming players' quick jabs into their robot's swift hits! Battroborgs automatically record battle wounds or damage level via an LED light on each robot, changing color every time a punch is received. The flagship Battroborg 3-in-1 Battle Arena promises pure excitement, ultimate battling action and knockout fun. With three different and fun competitive game modes, Battroborg invites kids ages six and up to settle the score at home this holiday season.
"The great thing about Battroborg is that it's a basic play pattern that kids around the world love and the whole family can play together, mixed with sophisticated technology that really ups the play value," adds Kilrea.