Oct. 1, 2013
Nick at Nite
's brand-new, live-action family comedy,
, had a strong debut on Sunday, Sept, 29, at
(all times ET/PT), bringing in over a million total viewers and raising both A18-49 and K6-11 viewing levels double digits over last year on a competitive night of broadcast network premieres (CBS's
Once Upon a Time
, NBC's airing of Sunday Night Football).
The new series, starring and produced by
, drew 1.3 million total viewers and was a strong co-viewing draw with audiences. With Adults 18-49,
was up over last year +12% in delivery, averaging a .3/351,000; and with K6-11, it was up +18% (2.6/518,000). With Women 18-49, gains were +25% in rating and +13% in delivery (.5/278,000). Additionally,
's launch on NickMom that same night at
was the block's highest-rated premiere ever with W18-49 and total viewers.
is a multi-camera, scripted half-hour series features Mowry-Hardrict as Stephanie, a party girl who trades in Cosmos for carpools when she marries Charlie (Michael Boatman,
), who already has three kids.
Sheryl Lee Ralph
) stars as Stephanie's mother Maggie, and rounding out the cast are Charlie's three kids played by
. Instant Mom airs on Nick at Nite Sundays at
and on the NickMom comedy block on the Nick Jr. channel at 10 p.m.
is executive-produced by
Howard Michael Gould
Nick at Nite is Nickelodeon's nighttime programming block that features popular hit family comedies including the Emmy Award-winning series
My Wife & Kids
The Nanny, Yes, Dear
and most recently,
See Dad Run
NickMom is a new primetime ad-supported TV block for moms that airs on the Nick Jr. channel. The block features a mix of original long and short-form programming including talk shows, stand-up and sketch comedy, docu-series and more. Current series on NickMom include:
NickMom Night Out,
Take Me to Your Mother
Parental Discretion with Stefanie Wilder-Taylor
The New Adventures of Old Christine
is also a comedy and
with extensive content including short-form video, photos, editorial pieces and games.
Nickelodeon, now in its 34
year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in
the United States
and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit
. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).