This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

KaBOOM! And Mattel Announce New Partnership To Raise Awareness Of The Importance Of Active Play For All Children

KaBOOM!, the national non-profit organization bringing play to children who need it most, and Mattel (Nasdaq: MAT), the world’s largest toy company, announced a new partnership last week to build the understanding of the critical need for active play in the lives of all children. To launch the partnership, Mattel and the Mattel Children’s Foundation provided $500,000 in financial support for the creation and promotion of a major study with kids about how they engage in play, a compelling summary of existing research about play’s benefits, and accompanying digital content.

Whether building the skills children need to succeed in the 21st century or simply giving children joy, play is an essential part of childhood. But in recent decades, play as we know it has been slowly disappearing. The overall goal of the partnership is to foster a groundswell of support around the cause of play, and ultimately, a world where all children have the time and engaging opportunities to play actively, every day.

“We know that play can transform children – from sedentary to physically active, bored to mentally active, and solitary to socially active. But play is increasingly becoming a thing of the past,” says Darell Hammond, Founder and CEO of KaBOOM!. “A balance of active play that strengthens bodies, stimulates minds and fosters friendships, is critical for the future of our children and society as a whole.”

“Mattel believes play is fundamental to learning and development at all ages. We believe all children have a right to the time, place, tools and an advocate for play in their lives,” says Deidre Lind, Executive Director, Mattel Children's Foundation and Philanthropy Programs for Mattel, Inc. “We are thrilled to collaborate with KaBOOM! to better understand play behavior and spread the word about the power of play.”

The first two pieces produced from the partnership include a two-minute video titled, “I Believe in Play” and a synthesis of play-related research titled, “Play Matters: Giving Kids the Childhood They Deserve,” both available at kaboom.org/act. They were unveiled at the 2013 Playful City USA Leaders’ Summit, held September 23-24 in Baltimore, Md. Over the next weeks and months, these products and those still to be produced, will be shared with parents, educators, play advocates and other stakeholders through a multi-channel communications and marketing campaign.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,894.68 -65.89 -0.39%
S&P 500 1,969.94 -8.40 -0.42%
NASDAQ 4,426.2690 -23.2950 -0.52%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs