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Oct. 1, 2013 /PRNewswire/ --
Westfield, which owns and operates 47 shopping centers nationwide, has partnered with television personality
Giuliana Rancic and the national non-profit
Bright Pink® to offer shoppers "Fabulous Deals for a Fabulous Cause" at 37 of its centers in honor of Breast Cancer Awareness Month in October. In exchange for a
five dollar donation to Bright Pink, shoppers at Westfield Garden State Plaza will get access to 46 exclusive deals from participating retailers throughout the entire month. The Bright Pink Book is available for download at
Each donation to Bright Pink, which is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, will go toward fueling education and support programs that educate, equip and empower young women to build proactive strategies for risk reduction and early detection of breast and ovarian cancer.
"Breast Cancer Awareness month is the perfect opportunity for us to use fashion to unite and mobilize local communities in support of Bright Pink's very important cause," says
Shaun Swanger, VP, Marketing – Fashion, Westfield. "It's always a pleasure to work with Giuliana and we're excited to bring her story and message of hope and inspiration to our shoppers, while offering fabulous deals and offers from our retailers in the process."
"Bright Pink is thrilled to partner with
Westfield for the first time this year. This partnership kicks off at a very important moment, as we move from National Ovarian Cancer Awareness Month into National Breast Cancer Awareness Month. Through the sales of the Bright Pink Book and
Westfield special events, we are so fortunate to have the opportunity to educate, equip and empower thousands of women to be proactive with their health," says
Lindsay Avner, Founder and CEO – Bright Pink.
Westfield will spread Bright Pink's lifesaving message by sharing breast health tips with shoppers through integrated social and digital promotions of the Bright Pink Book and special events.
For specific details on this and other Breast Cancer Awareness Month initiatives, please visit
About WestfieldThe Westfield Group (ASX: WDC) is an Australian-based company with interests in more than 100 shopping centers in
New Zealand, the
United Kingdom and the United States. In the U.S., the Group has a portfolio of 47 shopping centers that are home to nearly 8,000 specialty stores and comprise approximately 55 million square feet of leasable space in
About Bright Pink ®BE BRILLIANT. BE BOLD. BE BRIGHT PINK.
® Bright Pink, founded in
Chicago in 2007 by
Lindsay Avner, is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. We are the big sister, the best friend, the trusted advisor, the dependable source of support for everything related to your breast and ovarian health. Visit us online to take our "Assess Your Risk" tool to determine your lifetime risk for breast and ovarian cancer and download helpful questions to ask your doctor, cancer-fighting food shopping guides, and breast and ovarian self-awareness tools. For those at high risk, receive a mentor through our PinkPal® one-on-one peer support program or find a local Experiential Outreach Group to get support in a city near you. For more information, please visit
About Giuliana RancicGiuliana Rancic is an award-winning entertainment journalist, style & beauty expert and reality television star with over 3 million followers on Twitter. She is an E! News anchor and host of Fashion Police, the Miss USA and Miss Universe pageants and the upcoming NBC show Ready for Love. She is also the star and Executive Producer of her hit reality series on the Style network, Giuliana & Bill, and in 2012 launched her first clothing line for
HSN.com called "G by
Giuliana Rancic." She provides celebrity scoop, fashion advice and health tips to millions of Americans each week and has given us a front row seat on every major red carpet on E! for the past decade. A dedicated philanthropist, Giuliana supports several charities, including Bright Pink, The Breast Cancer Research Foundation, Operation Smile, Dress for Success and the Mercy Home for Boys and Girls in Chicago. Inspired by her breast cancer diagnosis in 2011, Giuliana partnered with Bright Pink to create "Fab-U-Wish" a program that grants fashion, beauty and celebrity-themed wishes to young women battling breast and ovarian cancer. Giuliana splits her time between
Los Angeles and
Chicago with her husband, Bill, and their son,
Press Contacts: Lisa Herrmannlherrmann@westfield.com201-843-2121