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New Leadspace-Marketo Integration Can Help Boost B2B Lead Conversion

MENLO PARK, Calif., Oct. 1, 2013 /PRNewswire/ -- Leadspace, Inc. today launched a new release of its SaaS-based social lead targeting solution that integrates seamlessly with Marketo's (Nasdaq: MKTO) marketing automation software to give B2B marketers the first automated lead qualification solution to slash lead response times and lift conversion rates.

With the new release, B2B marketers and inside sales teams can use Leadspace to not only fill their top-of-funnel with high-quality leads but also automate and optimize their inbound marketing, which directly translates into bigger pipelines and lower cost-per-lead.

Make Contact Faster with Auto-Qualification Research proves that rapid contact is critical to maximizing sales success. In fact, calling new leads in under a minute can boost conversion rates by 391%. But accurately qualifying leads can be a slow, labor-intensive process, with sales often missing the opportunity to strike while the iron is hot.

Leadspace is the only automated solution that helps marketers quickly identify hyper-targeted leads across numerous data sources, including paid contact databases, social networks and websites. Using social targeting technology, Leadspace automatically qualifies leads based on how well they match up against a company's unique ideal buyer profile.

"By uncovering lead information scattered throughout the social web, Leadspace enriches the leads inside Marketo," said Robin Bordoli, VP, Partner Ecosystem and General Manager, Social at Marketo. "The new integration helps Marketo users spend their scarcest resource - time - on their most important leads. Companies can now find the needles in a haystack."

Auto-enhance campaign leads Leads gathered through an online program, event or from a third party can now be automatically prioritized based on the ideal buyer profile. Leadspace enhances each lead with fresh contact information and social data that it pulls on-demand from numerous data sources. The enhanced data can then be fed in the Marketo lead database. This enables marketers to quickly evaluate program success, ensures campaigns run off the freshest data available, and allows marketers to develop hyper-targeted campaigns—sending emails to people interested in a certain topic, or only to those who use a specific tool.

"The top-quality lead data and precise targeting Leadspace provides are key to marketing automation success," said Leadspace VP Marketing Ran Gishri. "With the new integration, Marketo users can get a leg up on competition by uncovering golden opportunities faster and connecting sooner."

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