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Oct. 1, 2013 /PRNewswire/ --
To increase awareness of the importance of children's daily independent reading in order to succeed in school and in life,
Scholastic, the global children's publishing, education and media company, today launched a stunning new artwork collection by 13 acclaimed children's book illustrators who created their personal interpretation of the Scholastic global reading message, "Read Every Day. Lead a Better Life." The artwork features some of today's most beloved literary characters in situations that express a wide range of emotions about the joy of reading, from
Jeff Kinney's Wimpy Kid diving into a pool of good books to
Kadir Nelson's inspiring image of a solo reader within a sunlit halo. The virtual art gallery and items for purchase are available at
To bring the breathtaking artwork and the message about the importance of reading every day to classrooms and libraries nationwide, Scholastic is making available free Common Core–ready discussion guides and activities (grades K–2 and 3–5) for each illustration, and recorded video interviews and read-alouds with the illustrators, also at
scholastic.com/readeveryday. Poster-sized versions of each artwork, a deluxe set of all 13 posters and a 2014 calendar featuring the artwork are all available for purchase exclusively through
The Scholastic Store Online and in the
New York City (SoHo) Scholastic Store, with net proceeds benefiting
Reach Out and Read, the non-profit organization that helps implement early-childhood literacy awareness during a child's regular medical office visits.
"This year's Read Every Day artwork exemplifies the joys and dreams that are created through children's books,"
David Saylor, Vice President and Creative Director of Scholastic Trade Publishing and the curator of the collection. "We extend our deepest gratitude to the diverse group of artists who have come together for this amazing opportunity to promote the importance of reading every day through art."
"I am big fan of Scholastic's 'Read Every Day. Lead a Better Life' campaign," said
Dav Pilkey. "Kids and their parents need to know the importance of reading every day and how it creates endless possibilities not only in school, but also for a kid's overall future successes. I am honored to be part of this project with these amazing authors and illustrators."
Artists participating in project include:
Harry Bliss, creator of
Bailey and its sequels;
Nancy Carpenter, illustrator of
Big Bear's Big Boat;
Henry Cole, author/illustrator of
Unspoken: A Story from the Underground Railroad;
Kazu Kibuishi, author/illustrator of the Amulet series and cover illustrator of the recently released 15
th anniversary editions of the
Harry Potter series;
Jeff Kinney, creator of
Diary of a Wimpy Kid and its sequels;
Yuyi Morales, author/illustrator of
Nino Wrestles the World;
Kadir Nelson, author/illustrator of
LeUyen Pham, illustrator of
Dav Pilkey, creator of the Captain Underpants series;
Jerry Pinkney, illustrator of the latest paperback edition of
Judy Schachner, creator of the Skippyjon Jones
Bits & Pieces;
Axel Scheffler, illustrator of the Stickman series; and
Erin E. Stead, illustrator of
If You Want to See a Whale.
To learn more about the global literacy campaign "Read Every Day. Lead a Better Life." or to sign on to the campaign as a literacy champion, visit
For more information about Scholastic, please visit our
media room and follow us on
Art by @wimpykid @boltcity @kadirnelson & more feat. in @Scholastic's #ReadEveryDay campaign! (cc @ReachOutandRead)
http://bit.ly/REDLABLart.@Scholastic reveals beautiful new #art from acclaimed illustrators & #CCSS-ready resources:
Big reveal! 13 illustrators create orig. artwork for @Scholastic #ReadEveryDay campaign benefiting @ReachOutandRead
http://bit.ly/REDLABLartAbout Scholastic:Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at
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SOURCE Scholastic Inc.