DineEquity, Inc. (NYSE: DIN), parent company of Applebee's Neighborhood Grill & Bar ® and IHOP ® Restaurants, today announced that IHOP, the iconic brand famous the world over for bringing its guests “everything they love about breakfast SM” is opening its first airport location October 1 at the world’s busiest passenger airport, Hartsfield Jackson Atlanta International Airport.
The “IHOP Express” is run by franchisee Global Concessions, Inc., an experienced operator of airport as well as traditional restaurants. It will be open twenty four hours a day, seven days a week and serve a wide variety of menu items, including the classic IHOP favorites, to the more than 90 million domestic and international travelers who pass through the airport every year, as well as the more than 60,000 airport workers and members of the local community.
Located in the Main Terminal Food Court before the security checkpoints, the “IHOP Express” will be accessible to everyone. “IHOP Express” is approximately 3,000 square feet with a seating capacity for 120 guests. In addition to sit down service, the “IHOP Express” features a “Grab and Go” section, where guests can purchase some of their favorite IHOP menu items to enjoy during their flight. This location will also serve a selection of beer and wine, as well as provide a place for guests to store their luggage while they dine.
“While we have been looking to enter what we think will be an extremely lucrative market with great visibility for our internationally known brand, we needed both the right location and the right franchisee,” said Julia Stewart, Interim President of International House of Pancakes LLC as well as Chairman and CEO of its parent company, DineEquity Inc. “With this ‘IHOP Express’ we’ve found both. We are proud to be part of the Hartsfield-Jackson Atlanta Airport, and Terry Harps and Global Concessions, Inc. bring the perfect combination of experience in this type of venue as well as a shared commitment to excellence in operations and cuisine that our guests expect—and deserve—when they visit any IHOP restaurant.”