October 1, 2013
Magic Software Enterprises Ltd.
(NASDAQ: MGIC), a global provider of
, announced today that it has accelerated its expansion into
with the appointment of
United Electronics Co., Ltd. (UEC)
partner and reseller
for Mainland China,
. The partnership agreement for licenses, maintenance and support is worth nearly
over five years.
"The Chinese market is ripe for this partnership with Magic. Demand for enterprise products and services is on the rise and the enterprise mobility is poised to take off. By enabling businesses to mobilize enterprise data easily, reliably and securely, Magic's robust enterprise-grade application and integration platforms provide us with a huge growth opportunity," stated Mr.
, Chairman of the Board at United Electronics Co. "In addition to their ease of use and flexibility, Magic products provide an excellent price/performance ratio that is highly valued in
market and in
"We have been looking for an established, reliable and qualified partner in
. With their strong IT expertise, strength in energy, finance, manufacturing and other verticals, as well as partnerships with many of the same leading global IT vendors including Oracle, Microsoft and IBM, United Electronics is a natural fit for our target market," said Ran Lewinski, Distribution General Manager for Magic Software Enterprises. "We are especially pleased with United Electronics' determination and commitment to building and expanding the existing Magic community around our integration and mobility offerings."
This new partnership strengthens Magic's presence in the
market where the company already boasts many long-term partners.
About United Electronics Co., Ltd. (UEC)