This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

IPG MEDIABRANDS And TubeMogul To Partner On Global Roll Out Of Programmatic Buying

Stocks in this article: IPG

EMERYVILLE, Calif., Sept. 30, 2013 /PRNewswire/ -- IPG Mediabrands, the global media holding company of the Interpublic Group, and TubeMogul, a leading programmatic video advertising company, announced a global partnership today that will continue both companies' charge towards delivering programmatic video buying at scale. TubeMogul's technology and inventory is currently integrated into IPG Mediabrands' global programmatic platforms, enabling clients to access and invest in high-quality, targeted digital video.  The next phase, already underway, is the integration of TubeMogul into IPG Mediabrands' custom data stack to provide increased targeting via proprietary data sets.  The non-exclusive partnership will extend IPG Mediabrands' programmatic buying capabilities into the United Kingdom, Japan, and Australia, for clients in those markets.

"IPG Mediabrands has committed to and continues to enhance the automated buying commitment of 50% by 2016. TubeMogul is an important partner for us as we continue to accelerate our growth, globally," said Nicole Craine, President of Mediabrands Audience Platform.  "Their willingness to embrace innovation and collaborate on new, relevant solutions for our global clients in an integral part of our offering," she added.

"IPG Mediabrands has worked closely with us for over two years in the United States and Australia to develop a video buying platform that meets their unique vision for how programmatic buying can benefit their brand clients, and we are excited to expand our partnership to global markets," said Brett Wilson, CEO of TubeMogul. "They are a pioneering client that have pushed us to innovate on multiple dimensions of our technology – all of which have improved the capabilities of the TubeMogul platform. Adding seamless access to private inventory and cross-inventory GRP optimization is the next phase of our joint solution that enables IPG Mediabrands to execute campaigns that would not have been possible previously."

About IPG MediabrandsFounded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets, IPG Mediabrands  manages and invests $36 billion in global media on the behalf of its clients, employs over 7,500 diverse and daring marketing communication specialists worldwide and operates  in more than 127 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media.   Its roster of specialty service agencies, including MAGNA GLOBAL, Mediabrands Audience Platform (Ansible, Cadreon, Reprise Media, Spring Creek), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.

About TubeMogulTubeMogul is the leading advertising software company for digital branding. The world's largest brands and agencies unify their video advertising on TubeMogul's programmatic platform. By using a single, integrated solution, TubeMogul's clients gain control over their video spend, simplify their workflow and verify the success of their campaigns. Founded in 2006, TubeMogul is based in Emeryville, California with offices across North America, Europe, Asia and Australia.

For more information, contact: David Burch, Director of Communications510-653-0501

SOURCE TubeMogul

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs