SILVER SPRING, Md., Sept. 30, 2013 /PRNewswire/ -- Interbrand, the world's leading brand consultancy, has named Discovery Communications to its annual report on the " Best Global Brands." Ranking 70 th in its first appearance in the report, Discovery is the highest ranked new entrant for 2013. Discovery Communications is one of only three global programmers on the list.
Discovery makes its 2013 debut on the Best Global Brands list after a record-breaking year. Discovery-branded channels are available in more than 220 countries and territories and in 45 languages, reaching more than 1.5 billion subscribers outside the US. Since David Zaslav joined as CEO, the company has grown from making an estimated USD $720 million in total profits to making USD $721 million from its international business alone. Acclaimed programming including the Deadliest Catch series and Shark Week, has allowed Discovery to connect with viewers on a global scale. These moves have positioned the brand as a leader in its sector and have earned it a firm position in Interbrand's 2013 Best Global Brands report.
"Being recognized by Interbrand as one of the best global brands is an honor and a testament to the passion, loyalty and trust that Discovery has ignited in viewers around the world for more than 28 years," said David Zaslav, President and CEO of Discovery Communications. "It is also a validation of Discovery Communications' ongoing strategy of investing in our family of brands to provide viewers with the highest quality programming featuring the best storytelling and the most compelling characters."
"In today's global and social media-obsessed marketplace, brand leaders recognize the need to be highly collaborative," said Jez Frampton, Interbrand's Global Chief Executive Officer. "The top 100 most valuable global brands are unlocking their value by participating, listening, learning, and sharing – and not just with leaders from within their organization, but with consumers too. Brands that learn to think differently about the role they play in consumers' lives – and how to fulfill that role – have an opportunity to change the world in ways they never imagined."Launched in 1985 to just 156,000 U.S. households, Discovery Channel today is one of the world's most distributed media brands, reaching more than 430 million households in over 220 countries and territories. It is the flagship of Discovery Communications' global family of more than 30 television brands, which also include TLC, Animal Planet, Science Channel and Investigation Discovery, among others.