“Take It To The Park” was the rally cry heard around the country this summer. Thousands of people responded by getting active on behalf of their favorite parks. Veterans Memorial Park in Moore, Okla. emerged as “America’s Favorite Park” with more than 400,000 votes and 16,000 hours of activity logged. The park will receive a $100,000 recreation grant from the Coca-Cola America Is Your Park campaign to help rebuild activity areas destroyed by a tornado.
“Americans are passionate about their parks. Each year, the widespread support for the America Is Your Park campaign shows us just how much. This year in particular was remarkable because communities across the country came together to support a special park in need – Veterans Memorial Park,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola USA. “Our goal was to inspire people across the country to rediscover the joy of being active and to use that activity to benefit parks. Through this effort, a town devastated by a tornado will begin rebuilding one of their beloved landmarks.”
Veterans Memorial Park catapulted to the top of the leaderboard when other communities rallied to its support. In a show of solidarity and compassion, previous grant winners and supporters whose parks were also damaged by natural disasters, came together to campaign for Veterans Memorial Park. These communities helped organize online voting drives and engaged celebrities to encourage voting for Veterans Memorial Park. Supporters encouraged fun outdoor activity and posted daily Facebook voting reminders to help the park win the top spot.
“Recovering from the tornado has been difficult, but the rebuilding efforts have strengthened our community and brought us all closer together,” said Todd Jenson, Parks and Recreation Director, City of Moore. “The support and love our town received from all over the country is overwhelming. Thanks to Coca-Cola and everyone who voted, we can start rebuilding Veterans Memorial Park and create new memories.”