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ServiceSource Announces Platinum Sponsorship Of Dreamforce 2013

ServiceSource® (NASDAQ: SREV), the global leader in recurring revenue management, today announced its platinum sponsorship of’s Dreamforce 2013 conference (, November 18-21 at the Moscone Center in San Francisco. Famed actor Alec Baldwin will join ServiceSource for a session on the principles of transformation, based on his memorable film and television appearances in works such as 30 Rock, Malice and Glengarry Glen Ross.

“We live in a world where companies must work harder than ever to retain customers while continuously demonstrating value. That means they need to adapt to a constant state of change,” said Mike Smerklo, chairman and CEO of ServiceSource. ”At Dreamforce, we’ll show attendees how to leverage the cloud to unleash massive revenue potential from their existing customers. We also welcome award-winning actor Alec Baldwin to our Dreamforce Super Session, where he’ll share secrets of transformation from his long and storied career.”

“I’m excited to share the stage with ServiceSource at Dreamforce 2013,” said actor Alec Baldwin. “Over the past three decades I’ve played many different roles, and I’ve learned what it takes to engage and connect with my audience. I look forward to discussing how businesses can use the same techniques to create customers for life.”

ServiceSource provides Renew OnDemand™, the world’s leading cloud application for helping technology sales and channel teams maximize recurring revenue from their software, hardware and SaaS renewals. Combined with Salesforce, Renew OnDemand is designed to drive increased revenues through the entire customer lifecycle. Dreamforce attendees can learn more about ServiceSource’s recurring revenue sessions, educational breakouts, hands-on demonstrations and more at

“Businesses around the world are turning to social and mobile cloud technologies to create deeper connections with their customers,” said Lynn Vojvodich, chief marketing officer, “Dreamforce attendees will experience firsthand how working with and partners such as ServiceSource can accelerate their transformation into customer companies.”

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