This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

TripAdvisor Launches First National Television Campaign Highlighting That Every Travel Experience Counts

NEWTON, Mass., Sept. 30, 2013 /PRNewswire/ --  TripAdvisor®, the world's largest travel site*, today announced the launch of its national television campaign, the first in the company's 13 year history. The new campaign highlights the signature TripAdvisor green "bubble" ratings, which allow travelers to rate their experiences on a one to five bubble scale as an overall quantitative summary of their review. These bubbles are portrayed in the ads as iconic shorthand for rating travel experiences.  In addition, TripAdvisor is launching a test in select global markets including Argentina, France and Spain, with a different creative execution for television that communicates a similar message.


"After growing to become the world's largest travel site in the last 13 years, we feel now is the time to enlist other channels to help us share our story, including advertising on television," said Barbara Messing, chief marketing officer at TripAdvisor. "There are 260 million unique visitors to TripAdvisor every month which is amazing, but that also means there are still over 2 billion internet users we want to reach. With this first-ever television campaign, we want to make one message loud and clear: every experience counts and sharing it through reviews and opinions matters."

With more than 100 million reviews and opinions on the site covering nearly 3 million hotels, restaurants and attractions around the world, TripAdvisor is using its signature "bubbles" in the television campaign to signify how travelers use the reviews to inform their decisions, celebrate the experiences they have when they travel using TripAdvisor and inspire them to write their own reviews. 

"We proudly attribute the success of TripAdvisor to the countless number of people who continue to share their reviews and opinions with us – 70 a minute and counting," said Anne Bologna, vice president of brand strategy at TripAdvisor. "TripAdvisor is powered and trusted by the people and it's their opinions and reviews that can enhance our travelers' experiences and that is what this campaign celebrates."

At launch there are two, 30-second TV ads running with plans for future executions.  The "Bubbles" campaign was developed by the following team: creative directed by Ari Merkin; the production company is Supply and Demand; Hill Holiday Media is the broadcast media planning and buying agency and CrossMedia is the digital media planning and buying agency.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,698.18 -77.94 -0.44%
S&P 500 2,059.69 -8.20 -0.40%
NASDAQ 4,880.2280 -20.6570 -0.42%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs