Notes to editors:
2,033 interviews with adults in the UK aged 18+ conducted between 19 th August 2013 and 27 th August 2013. The research was carried out by independent research marketing agency Opinion Matters.
The Real Hustle - What we got from Paul Wilson's online behavior during the Identity TrailNote: Interview footage and B-Roll of Paul Identity Trail are available upon request About Experian Consumer Services Experian Consumer Services offers a suite of Identity Protection products to help consumers and businesses manage the risk of data loss and ID fraud. Products include DataPatrol, DataAlert and ProtectMyID as well as the unique web monitoring tool offered as part of Experian CreditExpert, which alerts customers as soon as their personal information is used or misused online. About Experian Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil. For more information, visit http://www.experianplc.com. -------------------------------------------------- 1. Compiled from eMarketers estimates released in August 2013 SOURCE Experian