This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

An ACA Pitch From Woody Guthrie's Ghost

Long live our Oregon spirit. Long live the Oregon way. To care for each one, each daughter and son, live long in Oregon.
-- Laura Gibson

PORTLAND, Ore. ( TheStreet) -- If you're going to try to convince the people of Oregon to back your large, federally involved project that they didn't necessarily ask for, just shoving it into their face and saying "take it" isn't going to work.

There's a certain subtlety that's necessary for pitching a large-scale public project here and, yes, sometimes that approach involves a song or two.

When it became apparent that the Affordable Care Act was going to be the law of the land, there were more than a few questions about how it would affect folks here. Those uninsured by their employers because of pre-existing conditions were covered here by the Oregon Medical Insurance Pool, which used a portion of premiums paid throughout the state to subsidize an available, but high-premium insurance plan. Is that going away?

If you're a part-time worker who isn't covered by an employer, will you qualify for federal subsidies that weren't always available on the state level? Most importantly, what will it cost?

The state's "Obamacare" exchange, Cover Oregon, had all of those answers, but not a whole lot of public recognition. While state agencies could point or link to it all they'd like, a federally funded health care exchange shouldn't be a well-kept secret.

In July, the state launched a $2.9 million commercial campaign including songs from singer-songwriter Matt Sheehy and hip-hop group The Lifesavas.

Perhaps the most effective, and affecting, is Portland artist Laura Gibson's "Live Long In Oregon" performed with the Portland Cello Project. Lauding Oregon as a place where she is "free to be healthy and happy and strong" and where "each student and teacher and neighbor and friend will live long" not only provided the arts-and-crafts-style information about how to contact Cover Oregon, but cast a wide net over the plan's beneficiaries without actually touting the plan itself. With the Oct. 1 deadline approaching, the ads have saturated radio, local television and even the locally targeted ads on streaming service Hulu -- giving Oregonians a bigger clue about how to navigate their health care exchange than some of their contemporaries in other states.

Obamacare opponents absolutely hated it, with The Daily Caller mocking the ads' "hipsters," conservative Web site calling the ads an "acid trip" and the National Journal turning the state's own name into a slur by derisively calling them "very Oregon." Even The Washington Post called them "twee" and "straight out of Portlandia," but The Portland Mercury didn't see that as such a bad thing.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $124.24 0.00%
FB $83.01 0.00%
GOOG $555.17 0.00%
TSLA $190.41 0.00%
YHOO $44.47 0.00%


DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs