This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Insightera Takes B2B Targeting And Personalization To The Next Level With Big Data & Predictive Analytics To Power Real-time Content Recommendation

SAN MATEO, Calif., Sept. 28, 2013 /PRNewswire/ -- With the release of its Real-time Content Recommendation Engine, Insightera  takes its real-time B2B targeting and personalization platform to the next level. Leveraging big data, machine learning and predictive analytics Insightera automatically displays the most relevant content to targeted high-yield prospects in real-time.

(Logo: http://photos.prnewswire.com/prnh/20130928/LA88329LOGO)

The recommendation engine implements Hybrid Collaborative Filtering algorithms to discover visitors that share digital behavior patterns, content preferences, CRM data and firmographics (location, industries, size and revenue). It then predicts which content would perform best per visitor and channel (website, social, ad networks).

Insightera's content recommendation engine advances B2B prospects in their decision making process and improves content ROI. It creates a personalized customer journey removing the need for marketers to manually create campaigns. The personalized content can populate existing site zones on any CMS or use a customer-branded onsite recommendation widget.

"This is a big step for the real-time targeting and personalization space, " says Mickey Alon, CEO and co-founder of Insightera. "Marketers can now leverage big data and machine learning combined with real-time technology to proactively optimize their major budget allocations in their website, content, social media, and ad networks."

"We all know that content is king, but only if the right people read it. Our new recommendation engine assures the most relevant, most converting content is in front of the right prospects," shared Insightera's co-founder and VP of Business Development, Mike Telem. "Marketers are making significant efforts to drive relevant traffic to their sites and to create appropriate content. Now these two tracks align and the best thing is that its fully automated."

About InsighteraInsightera is the first learning B2B targeting and personalization platform. Insightera helps marketers capitalize on their existing assets by personalizing onsite, social and ad network experience based on real-time discovery of prospects' industry, organization, location and digital journey. By using machine-learning algorithms, Insightera continuously improves ROI, Auto-Tunes campaigns and adjusts content accordingly for both known and anonymous prospects. Insightera's software works with any CMS, using any content and requires zero IT. Insightera was founded in 2009 and is headquartered out of San Mateo, California. www.insightera.com

SOURCE Insightera

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,618.62 +261.75 1.51%
S&P 500 2,043.63 +30.74 1.53%
NASDAQ 4,719.1310 +74.8190 1.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs