Sept. 27, 2013
, Official Rum Sponsor of ORACLE TEAM
, wishes to congratulate ORACLE TEAM
on their impressive comeback and ultimate championship of the 34
America's Cup. After coming back from an 8-1 lead favoring Emirates Team New Zealand, ORACLE TEAM
won the winner-take-all final race on
Tuesday, September 25
and successfully defended the Cup by an impressive 39 seconds.
Shellback Rum has been pleased to partner with ORACLE TEAM
throughout the America's Cup challenge, combining the nautical spirit of the brand with this international nautical competition in markets across the country, as they defended the oldest trophy in international sports.
America's Cup competition featured a new racing format and state-of-the-art AC72 racing yachts. Like true sportsmen, ORACLE TEAM
persevered and fought hard against the incredible team members of Emirates Team New Zealand, resulting in their second straight Cup victory.
"Shellback Rum has been very proud to team up with ORACLE TEAM
for this historic event on San Francisco Bay," said
, Director of Marketing for Shellback Rum. "To win the America's Cup on our home turf is an impressive feat, especially after what many thought looked like possible defeat, and we are thrilled to have been part of this exciting tournament. Shellback Rum sends its hearty congratulations to ORACLE TEAM
. This truly was one of the best victories in the history of this race."
With this win, ORACLE TEAM
becomes the Defender of the 35
America's Cup, and will undoubtedly bring their fierce competitiveness and sportsmanship again when the competition for the Cup returns to the Bay.
About Shellback Rum
The taste of the
pursues a modern progression with the debut of Shellback Rum, named after a proud naval tradition in which the title of "Shellback" is awarded to courageous sailors who have successfully crossed the equator. Available in two expressions, Silver and Spiced, Shellback Rum is produced at the century-old West Indies Rum Distillery (WIRD) on the island of
, the birthplace of rum. Both expressions are a blend of continuous and pot still components featuring neutral, heavy and aged light rum. Adding further depth to the final Shellback Spiced blend, a portion of the rum spends a minimum of 12 months in once-used American bourbon barrels. Shellback Rum is available nationally. The suggested retail price of each expression in the 750mL size is
. For more information, visit
. Rum, Alcohol 40% by Volume (80 proof) ©2013 Grand Antilles Cane Spirits,
All rights reserved.
About ORACLE TEAM USA
When ORACLE TEAM
won the 33rd America's Cup in
, not only did team owner
succeed in his goal of bringing the America's Cup "home" to
the United States
, but his team became the Defender of the 34th America's Cup. Led by CEO
, ORACLE TEAM
comprised the best international sailing, design, build and support talent to defend the trophy on San Francisco Bay in 2013.
Katie Ballou Calhoun
Calhoun & Company Communications(415) 346-2929
SOURCE Shellback Rum