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McDonald's Corporation (MCD): Today's Featured Leisure Laggard

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

McDonald's Corporation ( MCD) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day up 0.2%. By the end of trading, McDonald's Corporation fell $1.07 (-1.1%) to $97.12 on average volume. Throughout the day, 3,517,527 shares of McDonald's Corporation exchanged hands as compared to its average daily volume of 4,637,700 shares. The stock ranged in price between $97.00-$97.99 after having opened the day at $97.89 as compared to the previous trading day's close of $98.19. Other companies within the Leisure industry that declined today were: Carrols Restaurant Group ( TAST), down 3.3%, Home Inns & Hotels Management ( HMIN), down 3.2%, Bob Evans Farms ( BOBE), down 2.4% and BJ's Restaurants ( BJRI), down 2.1%.

McDonald's Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. McDonald's Corporation has a market cap of $97.7 billion and is part of the services sector. Shares are up 10.8% year to date as of the close of trading on Thursday. Currently there are 11 analysts that rate McDonald's Corporation a buy, no analysts rate it a sell, and 13 rate it a hold.

TheStreet Ratings rates McDonald's Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, increase in stock price during the past year, good cash flow from operations and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Country Style Cooking Restaurant Chain ( CCSC), up 13.0%, Empire Resorts ( NYNY), up 9.5%, Pizza Inn Holdings ( PZZI), up 8.4% and MakeMyTrip ( MMYT), up 5.2% , were all gainers within the leisure industry with Penn National Gaming ( PENN) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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