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What a Gamed Market

By: Herb Greenberg | 09/27/13 - 12:26 PM EDT

NEW YORK (TheStreet) -- What I love about Jim Cramer is that he fully gets the gaming of the market.

And he's not afraid to say it.

You and I may not like the gaming - I've spent much of my career railing against it -- but there is no getting around that this is a gamed market. Always has been. Always will be - just more now, it feels, than before.

So when I saw Jim's piece yesterday, headlined, "Don't Read This Herb," I could do little more than shake my head.

Jim's point was that this is a market filled with "anointed" stocks that will go up simply because they must be owned by funds by year-end so their owners look more brilliant than they really are.

But one thing Jim conveniently left out was that despite the euphoria, the risk remains - and even though risk is a four-letter word in the world of momentum it can rise up and whack you when you least expect it. Just look at Lumber Liquidators (LL), high on his anointed list. The stock was crushed in the early going today on news that the feds had raided its headquarters.

In this Greater Fool's Theory market, as I like to call it, beyond a fed raid the only thing that matters with these momentum stocks (and remember we're talking stocks, not the companies) is the company itself coming out and saying things aren't what they appear to be -- at least not enough to support the momentum. With the next round of pre year-end earnings reports just a few weeks off, plenty of these pedal-to-the-metal investors will surely be holding their breath.

Yes, names like Netflix (NFLX), Tesla (TSLA) and Amazon (AMZN), or Facebook (FB), Priceline (PCLN) and LinkedIn (LNKD) - all on Jim's list - are trading at "lordy don't mess up now" prices. So are Chipotle (CMG), Salesforce (CRM) and Tractor Supply (TSCO). For some reason Green Mountain (GMCR) is no longer among the anointed, but even after sliding for the past few days it is merely back to where it was in August, when it was at levels bound to befuddle (at least the likes of me, that is.)

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Herb Greenberg, editor of Herb Greenberg's Reality Check, is a contributor to CNBC. He does not own shares, short or trade shares in an individual corporate security.

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