Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, announced today that Michael Barrett, former Executive Vice President and Global Chief Revenue Officer of Yahoo! and former CEO of Admeld, has joined its Board of Directors.
Mr. Barrett, currently an Internet venture investor, previously served as Executive Vice President and Global Chief Revenue Officer of Yahoo!. Prior to Yahoo!, Barrett was at Google where he led the integration efforts following Google’s acquisition of Admeld, a leading global supply side platform solution for premium publishers. Barrett was formerly CEO of Admeld. Prior to Admeld, he served as Executive Vice President and Chief Revenue Officer at Fox Interactive Media and Executive Vice President of Sales and Partnerships at AOL.
“Michael brings a wealth of key industry experience and knowledge to Tremor Video,” said Bill Day, Tremor Video’s President and CEO. “We’re thrilled to have him on board and look forward to his contributions and insights, particularly around our new initiatives in programmatic.”
In addition to the news of Barrett’s arrival, the company announced that Laura Desmond has resigned from its Board of Directors effective September 26, 2013. She had served as a member of Tremor Video’s Board of Directors since January 2012.“We want to thank Laura for her participation on our board of directors,” said Mr. Day. “Laura’s deep expertise in global media, marketing and technology, leadership capabilities and business acumen has provided meaningful perspective and industry knowledge to our board.” About Tremor Video, Inc. Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.