Last quarter, Facebook generated 41% of its $1.6 billion in advertising revenue during the second quarter, up 61% from a year earlier. For the entire quarter, Facebook had $1.813 billion in revenue.
For 2015, Sandler believes that Facebook could generate $8.2 billion in revenue, assuming 12% growth in monthly active users (MAU), and a 5% growth in effective cost per thousand impressions (eCPM) for smartphone markets, and 40% growth in MAUs and 25% growth in eCPM in emerging markets. When tacking on the additional $1.8 billion in revenue from Instagram, Facebook could have as much as $10 billion in revenue for 2015, up from $7.36 billion in 2013, according to estimates from
Coupled with the pending inclusion in the
, and the potential of Instagram as Facebook's next
big money maker
, Facebook shares may have much more room to run.
"In short, while a good portion of alpha has been generated already for FB longs, we see upside to $62 based on upward estimate revisions and S+P 500 inclusion," Sandler said.
Written by Chris Ciaccia in New York