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Sept. 26, 2013 /PRNewswire/ -- In an industry always looking for ways to go above, the answer just may be BEOND.
Buzztime, the in venue entertainment leader who launched bar trivia 29 years ago, has created a new way for bar and restaurant owners to attract more customers, engage them more, have them spend more money and come back more often with the industry's first social, mobile, entertainment platform: a tablet-based platform called
Buzztime today announced results of a 4-month trial with 33 locations of a large national chain in which its tablet playmakers experienced a 700 percent increase in customers registering as Buzztime players and a 500 percent increase in gameplay. That's staggering when you consider that Buzztime games are played more than 50 million times a year by players in 3300 locations. Arbitron studies show that Buzztime players already spend 27 minutes longer and spend
$5 more on average than non-players.
"We've been putting play to work for nearly three decades and the BEOND results are above anything the industry has ever seen," said
Barry Chandler, chief marketing officer at Buzztime. "It's really simple when you do the math. When you attract more customers who visit and play more often, who already stay longer and spend more, the results are immediately apparent and significant."
Buzztime will continue its legacy and leadership of in venue entertainment with the launch of BEOND this weekend at the industry's multi-unit franchise owners' premiere annual event,
MUFSO (booth 63), which begins this weekend in
"Buzztime BEOND is the most immersive entertainment experience your customers have ever seen," continued Chandler. "The more personal, more rewarding and more varied the entertainment, the greater delight and emotional bond between the brands we serve and their customers. It means with BEOND, they'll attract more customers who will spend more of two things cherished in the restaurant and bar industry: time and money."