This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Study Of Professional Creatives Reveals Decline In Creativity

Other key findings:

  • Creativity rarely happens in the workplace: Only one in three (34 percent) rate the workplace as one of their top three locations for creativity. During the commute (34 percent), in the shower or bath (25 percent) or during exercise (22 percent) are other favored places and times for inspiration.
  • Technology offers an opportunity to unlock creativity: Nearly three quarters (71 percent) of creatives believe that new tools and technologies have enabled them to be more creative in the workplace.
  • Creatives seek artistic opportunities outside of work: Half of those surveyed are photographers in their spare time, while nearly a third (30 percent) looks to writing, drawing or painting as a creative outlet.

Find more on the Free the Creative study and view our infographic here.

* According to MAGNA Global Advertising Forecast 2013: http://news.magnaglobal.com/magna-global/press-releases/advertising-growth-2013.print

About the Study: Free the Creative is an online survey conducted by KRC Research in August 2013 among 404 Creatives, half in the US and half in the UK. For this study, "Creatives" were defined as people, age 18 to 64 who work in design or the visual arts, production and direction, photography, publishing, and advertising and/or marketing.

About KRC ResearchKRC Research is a full-service research firm that specializes in the kind of research needed for effective communications—communications that reach, engage and persuade. A unit of the Interpublic Group of Companies (NYSE: IPG), KRC Research offers the quality and custom service of a small firm along with the reach of a global organization. For over 30 years, KRC Research has worked on behalf of corporations, governments, not-for-profits and the communications firms that represent them. Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are flexible, practical, creative, knowledgeable and fast, combining sophisticated research tools with real-world communications experience. For more information, visit www.krcresearch.com

About iStock by Getty Images iStock by Getty Images is the web's original resource for crowd sourced royalty-free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. A site "by creatives, for creatives," iStock started in 2000 as the pioneer micropayment photography site, freeing creatives everywhere to create beautiful communications on a budget. The site has become one of the most successful and profitable user-generated content sites in the world. iStock is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of  Getty Images.

CONTACT: Colleen McCabe, 646-613-3814, Colleen.McCabe@gettyimages.com

SOURCE iStock by Getty Images

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 18,154.18 +112.64 0.62%
S&P 500 2,119.22 +15.02 0.71%
NASDAQ 5,080.3030 +47.5520 0.94%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs