Other key findings:
- Creativity rarely happens in the workplace: Only one in three (34 percent) rate the workplace as one of their top three locations for creativity. During the commute (34 percent), in the shower or bath (25 percent) or during exercise (22 percent) are other favored places and times for inspiration.
- Technology offers an opportunity to unlock creativity: Nearly three quarters (71 percent) of creatives believe that new tools and technologies have enabled them to be more creative in the workplace.
- Creatives seek artistic opportunities outside of work: Half of those surveyed are photographers in their spare time, while nearly a third (30 percent) looks to writing, drawing or painting as a creative outlet.
Find more on the Free the Creative study and view our infographic here.
* According to MAGNA Global Advertising Forecast 2013: http://news.magnaglobal.com/magna-global/press-releases/advertising-growth-2013.print
About the Study: Free the Creative is an online survey conducted by KRC Research in August 2013 among 404 Creatives, half in the US and half in the UK. For this study, "Creatives" were defined as people, age 18 to 64 who work in design or the visual arts, production and direction, photography, publishing, and advertising and/or marketing.About KRC ResearchKRC Research is a full-service research firm that specializes in the kind of research needed for effective communications—communications that reach, engage and persuade. A unit of the Interpublic Group of Companies (NYSE: IPG), KRC Research offers the quality and custom service of a small firm along with the reach of a global organization. For over 30 years, KRC Research has worked on behalf of corporations, governments, not-for-profits and the communications firms that represent them. Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are flexible, practical, creative, knowledgeable and fast, combining sophisticated research tools with real-world communications experience. For more information, visit www.krcresearch.com About iStock by Getty Images iStock by Getty Images is the web's original resource for crowd sourced royalty-free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. A site "by creatives, for creatives," iStock started in 2000 as the pioneer micropayment photography site, freeing creatives everywhere to create beautiful communications on a budget. The site has become one of the most successful and profitable user-generated content sites in the world. iStock is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images. CONTACT: Colleen McCabe, 646-613-3814, Colleen.McCabe@gettyimages.com SOURCE iStock by Getty Images
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