Disney Consumer Products (DCP) introduces the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets. Inspired by the love for animals the Disney Princess characters display in their classic stories, the Disney Princess Palace Pets app and product collection enable children to play with, nurture and love their Palace Pets, just like their favorite Disney Princess characters.
The Palace Pets were first introduced in the Disney Princess Palace Pets app, a wildly popular, free iOS app from Disney Publishing Worldwide that launched in June 2013 and reached more than 1 million downloads in its first seven weeks. The app shares the story of how the Palace Pets met the Disney Princess characters and includes activities such as an interactive royal salon where children can wash, brush, groom, accessorize and treat the pets to snacks.
“Our new Disney Princess Palace Pets line is an immersive addition to the Disney Princess world and gives children the opportunity to extend the stories of their favorite characters while naturally tying into girls’ play patterns of nurturing and pampering,” said Chris Connolly, senior vice president of licensing for Disney Princess, Disney Consumer Products. “Disney is uniquely positioned to extend these classic fairy tales in an authentic and engaging way and introduce a new franchise extension by leveraging companywide synergies, namely the talented team at Disney Publishing Worldwide who has created a runaway hit with the Palace Pets app.”
The Palace Pets toy line is now available at retailers nationwide and includes figures, “plush” stuffed animals and playsets created in collaboration with licensee, Blip Toys. Disney Princess Palace Pets have received early industry buzz by being recognized on TimetoPlayMag.com’s “Most Wanted List,” which identifies the hottest toys set to top kids’ holiday wish lists. The Disney Princess Palace Pets each belong to their own Disney Princess character and include: Cinderella’s puppy, Pumpkin; Aurora’s kitten, Beauty; Snow White’s Bunny, Berry; Belle’s puppy, Teacup; and Ariel’s kitten, Treasure.
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