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Rite Aid Named First National Retail Partner Of Text4baby, The Largest Mobile Health Initiative For Mothers And Babies

Rite Aid Corporation (NYSE: RAD) has been named the first national retail partner of text4baby, the nation’s only free text messaging service for pregnant women and mothers of infants under age one. Rite Aid is bringing its broad consumer reach and reputation as a trusted community health care provider to support text4baby in connecting more women to important health and safety information. In celebration of the new partnership and its ongoing commitment to maternal and child health, Rite Aid is providing 10,000 free flu shots to text4baby mothers this flu season*.

John Learish, Rite Aid senior vice president of marketing explains, “Our partnership with text4baby and founding sponsor Johnson & Johnson directly aligns with our commitment to improving the health and well-being of women, our core customer, and their children. We’re pleased to be able to use our broad customer base and our associates to help connect women to text4baby and the valuable information it provides to mothers.”

Rite Aid will use circular ads, in-store displays and social media to educate pregnant women and new mothers about text4baby. And in Rite Aid wellness stores, Wellness Ambassadors will also be able to provide information on the program and help mothers enroll.

Women who text “RABABY” or “RABEBE” to 511411 will receive three free text messages per week throughout their pregnancy and baby’s first year, in English or Spanish, respectively. The interactive messages are personalized to the mother’s due date or baby’s birth date. Topics include safety, nutrition, birth defects prevention, safe sleep, developmental milestones and more. Independent research has demonstrated that text4baby increases users’ health knowledge, facilitates increased communication with health providers and increases their preparedness to be a mother by reminding pregnant and new moms of their appointments.

Beginning Oct. 15, text4baby will notify those enrolled in the program about the availability of free flu shots from Rite Aid. Mothers who wish to receive a flu shot will text a reply and receive a unique code to use at any Rite Aid to redeem their free flu shot.

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