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Thicker, Heartier Wolf Brand Chili® Debuts At Texas State Fair, On Store Shelves

Stocks in this article: CAG

Wolf Brand Chili of ConAgra Foods is the No.1 chili in Texas, and introduced a thicker and heartier version of its classic recipe. It’s on store shelves now and fairgoers at the Texas State Fair will get a chance to try it themselves Sept. 27-Oct. 6 and Oct. 11-Oct. 13.

We Heard You, Neighbor!

Answering the call from Texas chili lovers who said they want a more filling and robust chili, Wolf Brand Chili has added heartier meat to give its iconic recipe a thicker texture. The favorite canned chili in Texas and all of the South Central U.S. combines wholesome ingredients, including meat, tomato puree and real spices.

“Chili is one of those dishes that holds a special place in so many people’s hearts. The quality of our famed recipe and the satisfaction of our customers is of utmost importance to us,” said Jonathan Schaefer, Brand Director for Wolf Brand Chili at ConAgra Foods. “We’re excited to provide a chili recipe that is everything Texans crave in a warm, hearty bowl of chili.”

Visit the State Fair, Partner!

Wolf Brand Chili will be at its own exhibit in Dallas. From Sept. 27-Oct. 6, the exhibit will be located at East Park Plaza on Observation Avenue and from Oct. 11-13 at the Magnolia Beer Garden. While at the fair, visitors can:

  • Sample the thicker recipe firsthand.
  • Redeem a “Buy Two, Get One” coupon to share with friends and family.
  • Taste Texas’ favorite chili paired with a variety of craft beers at Magnolia Beer Garden Oct. 11-13.

In addition, check out Wolf at the Hungry for Football Tailgate Event on Oct. 12 at the Texas vs. Oklahoma game in the Cotton Bowl in Dallas at Fair Park. Sample recipes, grab some swag, and snap pictures at the tailgating tent for a unique game-day experience.

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