*Birth statistics from the Center for Disease Control, National Center for Health Statistics 2010
About the Betty Crocker Survey
To learn about the special moments during baby's first birthday,
commissioned a survey with KRC Research of 500 mothers around the country who currently have children ages one to five. Respondents were 18 years of age and older, and responses were collected
Aug. 27 through Sept. 1, 2013
About Betty Crocker
Since her creation in 1921,
has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print, and now online, this cultural icon has rightfully earned her reputation as the "Original First Lady of Food" and a trusted source of inspiring-but-doable food ideas.
is the home of the Betty Crocker Kitchens, where a team of culinary experts develop food ideas that combine trends with consumer needs.
Since first published in 1942, more than 75 million
cookbooks have been sold. BettyCrocker.com is one of the top websites in the food category. The website features
, a resource that allows consumers to search the kitchen files for instant answers from Betty Crocker Kitchen Experts.
Facebook community has over 2 million fans that enjoy interacting with the brand, and millions have downloaded
branded products garner more than
in sales annually. For more information, visit