Successful Content Marketing: An Art AND A Science
NEW YORK, Sept. 26, 2013 /PRNewswire/ -- Arguably, the only thing worse than bad content is great content no one sees. You've taken the time to discover and understand your brand's story and create a piece that articulates it in a clear, interesting and perhaps even fun way to your target audience. The second half of the content production process involves distribution and analytics—actually getting your content in front of your target audiences and having measurement and reporting to determine audience reach and engagement and, ultimately, the success of your campaign.
MultiVu, a division of PR Newswire, recently launched an explainer video series. The latest in the series, Share + Analyze, describes the second half of MultiVu's production process: content sharing, distribution and measurement. Share + Analyze completes the three-part explainer series, which also includes the award-winning What We Do and Discover + Create , which illustrates the creative half of the production process.
To view Share + Analyze and learn more about MultiVu's services : http://prn.to/shareanalyze
"Through wire, online, and broadcast solutions MultiVu can help choose the right channels for the best chance of earned pick-up. We can also amplify earned pick-up with strategic placement options that will extend reach to your intended audience," said Evan Horisk, Producer at MultiVu and the lead on the explainer series production. "Ultimately we bring more awareness to your brand by driving traffic to your site and engaging with your audience."Explainer videos can help a brand achieve several goals:
- To help people better understand what a brand does
- To demystify a varied business
- To spark conversation with existing clients
- To generate new leads
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