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Sept. 26, 2013 /PRNewswire/ -- Arguably, the only thing worse than bad content is great content no one sees. You've taken the time to discover and understand your brand's story and create a piece that articulates it in a clear, interesting and perhaps even fun way to your target audience. The second half of the content production process involves distribution and analytics—actually getting your content in front of your target audiences and having measurement and reporting to determine audience reach and engagement and, ultimately, the success of your campaign.
MultiVu, a division of PR Newswire, recently launched an explainer video series. The latest in the series,
Share + Analyze, describes the second half of MultiVu's production process: content sharing, distribution and measurement.
Share + Analyze completes the three-part explainer series, which also includes the award-winning
What We Do and
Discover + Create, which illustrates the creative half of the production process.
Share + Analyze and learn more about MultiVu's services
"Through wire, online, and broadcast solutions MultiVu can help choose the right channels for the best chance of earned pick-up. We can also amplify earned pick-up with strategic placement options that will extend reach to your intended audience," said
Evan Horisk, Producer at MultiVu and the lead on the explainer series production. "Ultimately we bring more awareness to your brand by driving traffic to your site and engaging with your audience."
Explainer videos can help a brand achieve several goals:
To help people better understand what a brand does
To demystify a varied business
To spark conversation with existing clients
To generate new leads
About PR Newswire PR Newswire (
www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,
Africa and the
Asia-Pacific region, and is a UBM plc company.
Caitlin CarrageeManager, Marketing Communications201.360.6363