PORTLAND, Ore., Sept. 26, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with LIN Media for WLUK-TV (FOX) and WCWF-TV (CW) in Green Bay, Wis.
WLUK-TV and WCWF-TV will utilize Rentrak's local TV ratings currency, including the match of viewing to automotive purchase information and "in-market" affinity insights, as well as political segmentations. With Rentrak, the stations will be able to sell inventory more effectively by quantifying not only the true size of audiences across all dayparts and programs, but also by demonstrating the value and ROI that the stations provide to their agency and direct advertising clients.
"Rentrak has over 75,000 households in Green Bay and their passive measurement gives us a far more reliable understanding of how audiences really behave," said Scott Blumenthal, LIN Media's executive vice president television. "With Rentrak's 24/7/365 measurement, we look forward to selling with a more realistic and representative view of the marketplace."
"LIN Media has been a terrific partner of Rentrak's since they signed their first three markets with us in 2010 and we are very happy to welcome their Green Bay stations to Rentrak's family of clients," said Steve Walsh, executive vice president of Rentrak local market television.Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets. More than 235 stations currently subscribe to Rentrak's local TV measurement services. About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com. (Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO) RENTM