PHOENIX, Sept. 25, 2013 (GLOBE NEWSWIRE) -- Sprouts Farmers Market, Inc. (Nasdaq:SFM) today announced that it has teamed up with Sony Pictures Animation and Feeding America, the nation's leading hunger relief organization, for a groundbreaking campaign in conjunction with the highly anticipated release of the animated comedy "Cloudy with a Chance of Meatballs 2," in theaters September 27. As one of the most notable cause marketing campaigns tied to a major film release, this collaboration will benefit children and families facing hunger.
As part of the collaboration, Sony Pictures Animation will lead the way with a cash donation to Feeding America. Sprouts is giving shoppers the option to donate $1, $5 or $10 (1) at checkout, or round their purchase up to the nearest dollar, to directly benefit Feeding America. With the help of its customers, Sprouts has already raised more than $580,000. In addition, Sprouts donates more than 1 million pounds of food and fresh produce annually to local food banks, food pantries and soup kitchens through its new Food Rescue Program.
The campaign comes in time for Hunger Action Month, a month dedicated to raising public awareness of the more than 49 million people who struggle with hunger in the United States. Hunger Action Month, which takes place each September, brings together the Feeding America nationwide network of food banks and distribution agencies to urge individuals to take action in their communities and help fight hunger. Fans will find useful information at www.sprouts.com/feedingamerica – including recipes, children's activities, and how they can help by making a donation to Feeding America."Giving back to the communities we serve has always been a cornerstone of our company," said Maggie Fearnow, director of marketing for Sprouts Farmers Market. "When we heard about this incredible opportunity to partner with Sony to raise funds for Feeding America, as well as raise awareness of healthy eating through fresh fruits and vegetables, there was no doubt that we wanted to be involved."