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James Dennin, Kapitall: Chrysler is one of many companies trying to capitalize on the hot stock market by filing Initial Public Offerings.
There's a lot of IPO talk these days. Everyone's
tweeting about Twitter, and companies from
Re/Max to Burlington Stores are looking to take advantage of a sizzling stock market by going public.
However one of the really interesting stories amongst all the IPO drama that's unfolding this fall is about one company whose CEO doesn't even want to bring his company public at all: Chrysler.
Chrysler CEO Sergio Marchione has been trying to consolidate his stake in the car manufacturer within his other company -
Fiat (OTCPINK:FIATY) – a somewhat cash-strapped Italian automaker. Analysts have downgraded Fiat's stock, and its average target price is
about half of what it's trading today. They argue that Marchione needs full control of Chrysler (along with access to its revenues) to revive Fiat's sales and create a global competitor in the car market.
Chysler has been one of the biggest successes of President Obama's controversial bailout of the automobile industry. The company was losing almost $17 billion a year in 2008, but now is
Sales are up, and Chrysler is even trying to diversify. It owns General Electric Vehicles, which develops residential, "neighborhood cars" that are entirely electric. It has also been making inroads in China for one of its most successful and recognizable brands: The Jeep.
Chrysler mostly makes bigger cars - Jeeps alone represent a
whopping 33% of its global sales - and that number is expected to grow. Marchione has brought the company a long way in only a few years, although now his plans for the company's next stage of development may be
stymied by talks with the United Auto Workers.
The Union took a huge risk when it accepted Chrysler shares as part of a settlement (considered close to worthless at the time) to create a fund for Chrysler retiree's healthcare. Now that those shares are valuable again the Union is (understandably) trying to cash in for top dollar.