A. I already have an email address that I want to continue to use, thank you. I'm just looking to set up a new phone; not set up a new email address.
B. Having your email address with Apple basically makes you suspect that you might get locked into Apple. What would happen if you want to switch to Android or Windows Phone later? What about your PC, switching to Windows or Google's Chrome OS? Consumers are reluctant to lock-ins. In contrast, you already have Gmail and it is obvious that it's available to use on every kind of computer, large and small.
Perhaps you could still create an iCloud email account, but use some other account such as Gmail for your Apple ID? Who knows? The point here is that this first step in your interaction with the iPhone has already brought you great confusion and uncertainty.
What is the advantage of having an iCloud email address as your iCloud ID, compared to having some other email address such as Gmail? Perhaps there is an answer somewhere but it sure isn't anywhere near self-evident as to what that answer might be.2. In contrast, Google: Setting up your Android. Turn on the Android for the first time. Enter your Gmail address and password. Done. Everything has now been synchronized. End of story. Notice the difference? With your new Apple device, you are induced to create a plan for how your online ID and account management should be set up. How are you going to deal with cross-platform issues such as using numerous products from Google, Microsoft and Apple as applicable now or in the unknown future? Should you create a new email address? Which existing one to use? With Google? No such question at all. You already have an obvious ID and you're in -- all done. I would argue that this extends even further to things such as documents. iCloud creates fine documents to be sure -- a worthy competitor to Microsoft Office in most respects. Likewise, you can argue that Google Docs is a bit simple and unsophisticated with respect to the richness of the features inside the app itself.
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