NEW YORK, Sept. 25, 2013 /PRNewswire/ -- Newmark Grubb Knight Frank (NGKF) Retail is pleased to announce the addition of Jennifer Watson as senior managing director. A nationally renowned franchise specialist in the real estate industry, Ms. Watson joins NGKF's Chicago office and will work with the national retail group to continue serving such dominant franchise clients such as Dunkin' and Burger King, among others. She brings extensive experience in spearheading the strategic rollout and expansion of company-owned and franchise retail outlets in hundreds of U.S. markets.
"Jennifer understands the business perspective of franchisors and franchisees and how their real estate needs often vary greatly from corporate-owned outlets and from each other," said Gregory Kirsch, executive managing director in the Retail group. "She will ensure our clients receive the full value of the investments we've made over the past several years. This is an exciting value proposition for our proprietary Franchise Focus platform, one that differentiates us in the marketplace."
NGKF's Franchise Focus was developed in response to the dramatic growth of franchise businesses across the country. The industry's gross domestic product is forecast to increase 4 percent this year over the $454 billion achieved in 2012.NGKF's program offers both franchisors and franchisees a comprehensive package of tools to inform and support their real estate decision-making, a critical component of operating a new business. The products and methodologies offered by NGKF Retail can support a multi-market rollout, or a single owner. "The franchise sector is hot and it is expected to outperform the overall economy through 2014," said Neal Golden, vice president. "There is unlimited domestic and global potential. Today's favorable franchising environment means that now, more than ever, existing clients and new retail concepts require turnkey services that also allow for flexibility and customization, which our Franchise Focus platform provides seamlessly." Mr. Golden noted the turnkey program provides access to such cutting-edge technologies as advanced geo mapping and GIS, to sophisticated customer analysis using products like Bay Sensors and Location IQ, and to dynamic marketing delivered through GoldRun and Branded Cities.