SILVER SPRING, Md., Sept. 25, 2013 /PRNewswire/ -- The Healthy Weight Commitment Foundation (HWCF), National PTA® and Discovery Education, announced today their Clinton Global Initiative (CGI) Commitment to Action, Smart from the Start. An early childhood education grant program, Smart from the Start, offers critically important healthy living resources to preschoolers and their families across the nation.
Smart from the Start is the latest brainchild of the Together Counts™ initiative by the Healthy Weight Commitment Foundation and Discovery Education. Together Counts encourages educators, students and families to live active and healthy lives in an effort to address childhood obesity nationwide.
Indra Nooyi, Chairman of the Healthy Weight Commitment Foundation and Chairman and CEO of PepsiCo said, " Smart from the Start is a great example of the progress that can be achieved when diverse stakeholders join forces to support common goals. This program will have a meaningful impact on the lives of young people and help address important issues facing our communities."
Smart from the Start will award up to 47 grants, ranging from $20K to $2.5K. Each grant will serve up to 500 families, community members, students, and faculty. Over the first two years of the program, up to 47,000 people will be enabled to make life-changing decisions for a healthier lifestyle." Smart from the Start and our Pre-K Energy Balance programming gives us the chance to reach more than 24 million preschoolers in the United States," said Lisa Gable, President of the Healthy Weight Commitment Foundation." This program is a new addition to the $42 million multi-year financial commitment already made by our members to provide the tools parents and teachers need to promote active, healthy lifestyles." The Quaker Oats Company, a subsidiary of HWCF founding member PepsiCo, today announced it will take an active role in promoting the program to more than 2 million consumers through its social media and online properties – demonstrating a continued commitment to fueling healthy families. Bumble Bee Foods, LLC, General Mills, Inc., Nesquik and other HWCF partners will also promote the program through their social channels with an estimated reach of over 3 million consumers.