ChannelAdvisor (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced its 2013 Autumn Release, introducing new technology to simplify cross-border trade and cross-channel e-commerce. The 2013 Autumn Release offers support for more geographies and more devices, provides actionable insights and introduces several platform updates.
With the Autumn Release, ChannelAdvisor gives its customers access to millions of potential new customers around the globe through support for Amazon China, Amazon Japan, Tesco in the UK as well as Best Buy in the US. Marketplaces are the safest way for retailers and manufacturers to expand internationally, and ChannelAdvisor customers have unprecedented access to global marketplaces to simplify cross-border trade. To further support its expanded international offerings, ChannelAdvisor is now available in Simplified Chinese, French, German, Portuguese and English.
“The goal of this year’s Autumn Release is to further break down the boundaries of countries, devices, time zones and channels, bridging the gaps of commerce expansion and cross-border trade for online retailers,” said ChannelAdvisor CEO Scot Wingo. "To do this we’ve added support for more international marketplaces and enhanced support for mobile and tablet devices. E-commerce expansion just got a whole lot easier. Additionally, we’ve provided better performance data that allows customers to take immediate action to improve online sales.”
ChannelAdvisor’s Autumn Release is also capitalizing on the growing importance of mobile as a research and commerce channel. ChannelAdvisor now offers an unparalleled set of features to understand, manage and automate Google Enhanced Campaign performance across devices. Wingo continued, “According to comScore, one out of every 10 consumer e-commerce dollars is now spent using either a smartphone or a tablet, so we’re providing features to make it simpler for retailers to target and automate mobile paid search.”“Thanks to ChannelAdvisor's support for Enhanced Campaigns, our account team was able to efficiently scale our mobile and tablet exposure without having to devote significant resources to create device specific campaigns,” said Michigan Bulb Paid Search Manager Andrew Bethel. “Since the full rollout of Enhanced Campaigns our performance across devices has been great. On tablets, we were able to increase clicks by nearly 30 times and conversions by more than 70 times year-over-year. ChannelAdvisor's platform and expert management of our search-based mobile initiatives have been a success, and I look forward to continuing to capitalize on the proliferation of mobile and tablet commerce.”