With the long-awaited video ad products and pending Instagram monetization coming shortly, according to Graham, Facebook is still in the early stages of generating massive amounts of revenue from its users. Rumors are that Facebook could charge as much as $2.5 million per video ad to advertisers, similar to what is charged for a 30-second spot during the Super Bowl.
Shares of Facebook were higher in premarket trading Wednesday, up 1.7% to $49.25.
--Written by Chris Ciaccia in New York
>Contact by Email.Follow @Chris_Ciaccia
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