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TheStreet Open House

Global Leader In Wireless Technology Selects IAPPS ECommerce Fulfilled(TM) From Bridgeline Digital

Stocks in this article: BLIN

BURLINGTON, Mass., Sept. 25, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced that a global leader in wireless and digital communications technology has selected the iAPPS eCommerce Fulfilled™ solution to power a B2C webstore for a critical new product launch. The eCommerce Fulfilled™ solution deeply integrates the iAPPS Commerce platform with the power of integrated warehouse and supply chain logistics to provide customers with a seamless end-to-end solution. This global leader joins other Bridgeline customers such as Triumph Motorcycles to have selected eCommerce Fulfilled™ to manage their virtual storefront and logistics and fulfillment needs.

The eCommerce initiative with the new customer is comprised of a multi-site development agreement where, along with the initial online store launch, Bridgeline will enable them to rapidly roll-out additional webstores as they introduce new products to the market on an ongoing basis. In conjunction with the inventory and logistics management that underlies eCommerce Fulfilled™, each responsively designed webstore launched as part of the overall initiative will benefit from the diverse capabilities offered on the mobile-friendly iAPPS platform. These industry-leading features include the ability to easily publish and optimize web content across digital channels using  iAPPS Content Manager, increase conversion rates with a seamless customer experience leveraging iAPPS Commerce, execute email marketing initiatives and manage dynamic distribution lists with  iAPPS Marketier, and enhance the effectiveness of their overall interactive campaign strategy through  iAPPS Analyzer.

Beyond the product platform aspects of the customer engagement, Bridgeline's professional services teams of award-winning designers, strategists and .NET developers were an integral element to the overall selection. Bridgeline will develop an online experience that will provide a more personalized user experience for customers and help to develop and maintain strong brand recognition. Using a proven development methodology, Bridgeline's site design process will leverage Responsive Design to ensure a useful and rewarding mobile experience.

"Bridgeline is ecstatic to offer businesses coverage from customer engagement to product fulfillment through eCommerce Fulfilled™," said Thomas Massie, Chief Executive Officer of Bridgeline Digital. "Moreover, this particular selection is extremely rewarding in that it involves continuous, quick-to-market webstore launches for the customer's new product initiatives. This type of delivery reflects the innovative capabilities, scalability and ease of deployment that has become synonymous with Bridgeline and the iAPPS platform."

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