QlikTech, (NASDAQ: QLIK), a leader in user-driven Business Intelligence (BI), today announced the company’s strategic roadmap to once again disrupt the BI industry with its next-generation platform to enable better decision making. QlikView.Next is designed to expand on QlikTech’s focus of filling the gap between visualization or dashboard solutions and complex BI platforms tied to report-centric ways of doing business. As Business Discovery is being adopted as an alternative BI platform, QlikView.Next will give users the immediate insights they need and IT professionals the enterprise manageability and governance they require. Fundamental to making next-generation BI accessible and useful for a broad range of users is QlikView’s Natural Analytics™ approach, which taps into the natural human ability to process complex information. It supports the way human curiosity naturally searches, filters, questions, and finds associations in data to find meaning in information – more easily revealing insights and enabling decisions in the process.
“Customers want to move from passively receiving reports to actively participating in analysis. These evolving requirements lead them to replace traditional BI with QlikView to put knowledge in the hands of those making decisions, increasing competitive agility and creating demand for Business Discovery as their core platform,” says Anthony Deighton, CTO and senior vice president, Products at QlikTech. “We built the category for user-driven, self-service BI and now we continue to expand the market by creating an extensible platform that companies can consider the centerpiece of their actionable intelligence strategy.”
Natural Analytics Taps into Human Instinct for Processing Information
QlikView.Next’s key value as an alternative BI platform is in its use of Natural Analytics which places data into the natural flow of how people think as they make decisions. Natural Analytics enables anyone to explore complex data, making and sharing discoveries using natural human abilities. It enables people to: