Sept. 25, 2013
Inc., (NASDAQ:LPSN) a leading provider of digital engagement solutions, today announced that
has implemented the LivePerson digital engagement solution to support T-Mobile Austria with their e-commerce optimisation strategy.
second largest mobile operator is employing LivePerson's solution to increase conversion rates while decreasing customer abandonment.
T-Mobile Austria decided to implement LivePerson's digital engagement solutions to better respond to the demands of different customer segments across their associated brands. The company addresses different target groups with their different brands, for example: the T-Mobile brand is known for its innovative smartphones, services and applications, while the tele.ring brand serves those looking for better value for their money. Given the breadth and complexity of the products and services offered, the company faced the challenging task of providing their online customers with detailed product information and responding to customer queries in real time. Up to this point, the company's ecommerce site did not provide any means for customers to ask questions or seek live digital assistance when they had a question about a product or service. The website, as a one-directional communication channel, limited the possibilities of providing special personalised offers and support the real-time needs of online customers.
"With LivePerson we have improved our e-commerce results significantly," says Bernhard Rathmayr, E-Commerce Project Manager at T-Mobile Austria. "By providing support to our online customers and answering questions when needed, we are consistently increasing our online conversions, improving customer satisfaction and creating long-term customer relationships."
By leveraging LivePerson's digital engagement solutions, T-Mobile Austria is able to offer a vast range of contact opportunities to customers, improving their satisfaction. By directly engaging with its customers, the company can also cross-sell and up-sell products and services through chat agents, resulting in increased average order values and Average Revenue Per User.